REDWOOD CITY, Calif., Oct. 30 /PRNewswire/ --
Quova(SM), a leading provider of Internet intelligence services to online businesses, today announced a global strategic alliance with Visa International. The agreement is designed to address the growing need for Internet infrastructure intelligence services and geolocation solutions for e-commerce and risk management applications.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010508/QUOVALOGO )
As a supporter of Quova, Visa will look for opportunities to use Quova's GeoPoint service to benefit Visa and its member banks, partners and merchants. The relationship calls for the companies to work closely together to identify e-commerce, marketing and risk management applications throughout Visa where Quova's geolocation technology will be applied.
"Visa is constantly looking to identify new technologies that may benefit the payments and financial services industries," said Sarah Perry, senior vice president, Strategic Alliances and Investments at Visa International. "Quova's GeoPoint service is an excellent example of innovative technology that is of value not just to Visa but to our members and merchants worldwide."
Quova's GeoPoint service enables Web sites to identify in real-time the geographic location of its visitors -- with resolution levels from country down to city. GeoPoint is completely privacy-compliant, as it does not use cookies, profiles, registration data, or click-stream data to identify or track individuals. The service was designed from the ground up specifically to meet the needs of the busiest Web sites and the most demanding applications.
"We're very happy to be working with Visa," said Marie Alexander, Quova president and CEO. "Visa is a long-standing market leader and innovator in the financial services arena, and we're proud to be taking part in the company's current corporate initiatives."
About Quova
Founded in January 2000, Quova, Inc. provides Internet infrastructure intelligence services to online businesses. Quova's first service, GeoPoint, provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and foster regulatory compliance. With over 45 industry-leading customers such as Amazon.com and CNET Networks, Quova is the geolocation market leader. A privately owned company with investments from VeriSign, SOFTBANK Venture Capital, IDG Ventures, Nexus Group, and Fidelity Ventures, Quova's main headquarters are located in Redwood City, California, with European headquarters located in Amsterdam. The company can be reached at 303 Twin Dolphin Drive, Suite 410, Redwood City, California, 94065, by phone at 650-508-0700, by fax at 650-508-0147, by email at info@quova.com, and on the Web at http://www.quova.com/.
About Visa International
Visa is the world's leading payments brand and the largest payments system worldwide. Visa-branded cards generate almost US $2 trillion in annual volume and are accepted at over 22 million locations around the world. The Visa organization plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce -- the ability to conduct commerce anytime, anywhere, over any type of device.
NOTE: Quova, the Quova logo and GeoPoint are service marks of Quova, Inc.
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